If you can’t beat them, recruit them! That’s one of the tactics employed by the BBC in a new push to win back teenagers.
BBC has recruited YouTube stars to star in a new drama, reality and documentary show tackling sex education, relationships and parents.
Among the stars involved are Youtubers Mimi Missfit and Ali-A, the latter of whom has over 14 million subscribers on the video-sharing site.
Join readers who get our weekly entertainment recap - the stories worth your time, delivered every Friday.
No spam. Unsubscribe anytime. By signing up you agree to our Privacy Policy.
