The event was designed to proffer solution to challenges currently faced by Aba entrepreneurs, especially in the finished leather, garment and steel fabricating clusters, the Vanguard reports. It organised by TBWA\Concept, a marketing communications firm and sponsored by Ford Foundation, is in continuation of the Proudly Made-in Aba campaign.
It was also an initiative to promote the locally produced goods in the commercial city centre of Abia state. Aba is home to over 80,000 tailors, 70,000 shoemakers and 30,000 fabricators.
The Academy won the challenge with a solution to upgrade the skills of Aba shoemakers to enable them to improve the quality of their products using modern equipment and technology.
Speaking, Bentley Chukwuemeka, co-founder, The Footwear Academy, stated that their plan is to introduce Aba shoemakers to modern technology, to enable them to speed up production.

The Footwear Academy also intends to reduce the apprenticeship period from five years to six months. For their effort, which was considered to be the best by a panel of judges made up of seasoned entrepreneurs and professionals, Footwear Academy won a sum of $50,000.00.




