Khloe Kardashian reveals family pressured her to lose weight

You don’t need to be a fan of Keeping Up With The Kardashians to know about the Kardashian-Jenner clan. They’re so super uber.

But being in the public eye doesn’t come without its difficulties. The Kardashians aren’t just a family, they are also a brand and apparently being a member also means you gotta fit into the image of the brand, no exceptions. If you doubt us, ask Khloe Kardashian who is expecting her first child with boyfriend Tristan Thompson.

Khloe opened up about just such struggles on her show Revenge Bodies, revealing how her family pressured her to lose weight. Not for the reasons you might think but for the sake of the brand. You know, to improve their public image.

“(They said) Khloé, you got to lose weight ’cause you’re really hurting the brand“, she recalled, before adding, “I’m a huge believer of it’s not what you say, it’s how you say it… I understand that was coming from my management side of my family, but it does hurt.”

Khloe, 33, and her sisters Kourtney, 38, Kim, 37, Kendall, 22, and Kylie, 20, as well as brother Rob, 30, are all managed by momager Kris Jenner, 62.

This revelation comes after Khloe previously opened up to PEOPLE about how she let trolls labelling her “the fat, funny sister” impact her mental health.

She says: “Being compared to my sisters is something I was used to.

“But being compared in such a harsh way I just thought, ‘OK, that’s my role’. So I started saying it before people. I was like, ‘OK, I’m the fat, funny sister. Who cares?’ I almost let that take ownership of me. I wasn’t fat; I wasn’t obese, but I would let society make me believe I was.”

A version of this article appeared on Cosmopolitan.