Peso Pluma, born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico, has been making waves in the music industry, captivating audiences worldwide with his unique blend of traditional Mexican sounds and contemporary genres.
While his talent and dedication are evident, Peso Pluma Mom Rubi Laija, and dad Hassan Kabande’s profound influence has been instrumental in shaping his musical career and personal development.
Family Background
Peso Pluma’s heritage is from diverse cultural threads. His mother, Rubi Laija Díaz, hails from Badiraguato, Sinaloa, Mexico, while his father, Hassan Kabande, was born in Chiapas, southern Mexico, and possesses Lebanese ancestry. This fusion of Mexican and Lebanese cultures has profoundly influenced Peso Pluma’s identity, infusing his music with a unique blend of sounds and perspectives.
Upbringing in Guadalajara by Peso Pluma Mom
Raised in the vibrant outskirts of Guadalajara, Peso Pluma’s early environment was a blend of urban energy and traditional Mexican culture. His parents’ distinct personalities and parenting styles played pivotal roles in his development. Rubi, a dedicated makeup artist, often had professional commitments that took her away from home.
Despite her busy schedule, she maintained a strict and disciplined household, instilling in her son the values of responsibility and perseverance. In contrast, Hassan’s laid-back demeanor provided a balance to the household, offering a nurturing and supportive environment that encouraged his creativity.
Musical Foundations
Music was a constant presence in Peso Pluma’s life, deeply rooted in his family’s traditions and experiences. Frequent visits to his maternal family in Sinaloa immersed him in regional Mexican music genres, particularly corridos. These experiences, combined with his exposure to reggaeton and hip-hop, broadened his musical horizons and inspired him to blend these styles into his unique sound.
At the age of 15, driven by a passion for music, Peso Pluma began teaching himself to play the guitar using YouTube tutorials. This self-directed learning not only honed his instrumental skills but also sparked his interest in songwriting, leading to the development of his signature corridos tumbados style.
Career and Achievements
In 2020, he unveiled his debut studio album, “Ah y Qué?“, followed by “Efectos Secundarios” in 2021. These projects laid the foundation for his distinctive sound, blending traditional Mexican music with contemporary influences. His 2022 hit, “El Belicón,” was a hit and, brought him into the international spotlight.
By 2023, Peso Pluma had become the fifth most-listened-to artist globally on Spotify. He made history as the first Mexican artist to perform at the MTV Video Music Awards, showcasing regional Mexican music on a global stage.
His contributions have been recognized with multiple awards, including the Billboard Latin Music Award for New Artist of the Year in 2023. Peso Pluma has received nominations at the Grammy Awards.
His approach, blending traditional Mexican sounds with modern genres, has not only resonated with a diverse audience but also redefined the global perception of Latin music. As he continues to grow as an artist, the foundational influence of his parents remains a cornerstone of his journey, guiding his artistic vision and personal values.





