Young Instagrammers use app 32 minutes each day

Young Instagrammers are spending more time than ever looking at photos, videos and memes.

In fact, users under the age of 25 now spend more than 32 minutes each day on the platform, the company told CNN Tech. Users age 25 and older use the app for more than 24 minutes. The report released by Facebook-owned (FB, Tech30) on Wednesday is the first time figures are made known since 2014. At the time, users accessed Instagram for about 21 minutes daily.

 

 

On criticism surrounding Instagram Stories,  cofounder (of Instagram), Mike Krieger told CNN Tech, “We looked at Snapchat,” he told CNN Tech. “They had the Stories format. [But] if we had just plopped it into Instagram in the same way, it wouldn’t have worked.

 

The feature is popular with users. In June, the company said the feature had 250 million daily users, up from 200 million in April, which is more than Snapchat’s daily user base. In its most recent quarter, Snapchat (SNAP) reported 166 million daily active users.

 

Instagram has also made an effort to make the platform a more welcoming place. In June, it launched a tool that blocks offensive comments and a filter that removes spam in comments.