WhatsApp Businness has added some fantastic features

It is no brainer, therefore, that the company introduced WhatsApp Business last year to cater to the communication needs of businesses. WhatsApp Business allows businesses to set up a WhatsApp account for their customers. According to WhatsApp, over 5 million businesses around the world have signed up to use the new service even though it commands a fee. If you own one of those businesses or if you are a customer of one of those businesses, you’ll be happy to know that WhatsApp is adding three new features to WhatsApp Business to make it even better.

WhatsApp Business now has Quick Replies, Labels, and Chat List Filtering

Twelve months after WhatsApp Business’ official launch, three new features have been added to the app. In the blog post announcing the update, WhatsApp says: “We are excited to keep growing WhatsApp Business and introducing new features that make it easy for customers to find and engage with businesses that are important to them.”

It is now possible for businesses to set up Quick Replies that can be quickly and easily sent to questions they’ve received before or received regularly. Sending Quick Replies needs to be an easy process and WhatsApp has made it so. All businesses need to do to access all of their previously saved Quick Replies is type the ‘/’ symbol into the text field. This will then show up all of the previously saved quick replies ready for the right one to be selected.

Another key feature that comes with the WhatsApp Business update is Labels. Labels can be used to organise both chats and contacts adding an extra layer of organisation to the app. The labels come in different colours making it easy to highlight chats and contacts based on varying criteria like outstanding payments, new clients, ongoing contracts etc.

Labels make it easier to organize client lists

The final big change to come to WhatsApp Business first anniversary update is Chat List Filtering. This feature will allow WhatsApp Business users to filter chats by unread messages, groups, or broadcast lists.

If you’re one of the reportedly 5,000,000 businesses that have signed up to WhatsApp Business, then these tools are designed to help you both communicate more effectively with your customers and also save time while doing so. If you’re a customer of one of those businesses, you could expect smoother communication with them but also greater potential to receive promotional materials as it’ll now be easier for them to label the type of customer you are, and coordinate WhatsApp promotional campaigns better. This, of course, is all on top of the new ads, which WhatsApp has promised to introduce in the near future.

(Softonic)