GAP shares fall 6% following Kanye West threat to walk away from partnership deal

Kanye West has not been himself this past few weeks beginning from 4 July when he announced that he would be running for the president of United States.

It all came to a head today, 21 July, when, in a series of tweets, Kanye called out Kim and Kris Jenner, comparing his situation to that of the movie, Get Out.

At a public event on Sunday, 19 July, Kanye West very vocally criticized Adidas and Gap, both of who he has partnership deals with, and threatened to leave both companies.

In the videos shared on social media, Kanye West said that he would exit their partnership unless he is made a board member at both companies.

“That has to change today or I walk away,” he said.

As a result of his statement, GAP’s stock fell by 6% where it previously rose by 19% after news of their partnership was announced.

Kanye West and GAP announced the partnership earlier last month for a new line of clothes that are “modern, elevated basics for men, women and kids at accessible price points”.

Nigerian designer, Mowalola Ogunlesi was appointed design director for the partnership.