The Google-owned company is paying talent to use and promote new features, including paid memberships and an enhanced chat.
According to Bloomberg, the amounts range from $10,000 – $100,000. Youtube stars will be paid for enabling revenue-driving features including paid Memberships – which cost $4.99 per month for fans and first launched last year as Sponsorships – as well as Super Chat, which lets fans pay to make their messages more apparent in the lightning-fast clutter of a live stream chat.
The aforementioned features are meant to entice creators to stay on YouTube. Memberships are only available to creators with more than 100,000 subscribers.
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