Google is saying goodbye to sparse search page in exchange for full fledged news feed on mobile app

Google scraps sparse search page for full fledged news feed on mobile app
Google MUM AI update rolling out
Google MUM AI update rolling out

 

Google says it is scrapping its age-long search page, the one that looks  like this:

Google old search page

 

For a news feed, which will appear in its flagship app for Android and iOS, simply called Google.

New feed look

 

What this means in practice

The news feed will provide a personalised stream of articles, videos, and other content. The feed will include items drawn from users search history and topics users chooses to follow. It is designed to turn Google’s app into a destination for browsing as well as search. Google is hoping users will begin opening its app the way they do Facebook or Twitter, checking it reflexively throughout the day for quick hits of news and information.

 

And bonus

Google says there won’t be ads in the feed for the present at least, one imagines though that that could change eventually, Google, after all, is in the business of ad placement and it is running out of ad spaces on mobile devices.

 

 

Verdict

Super. We love it !

 

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