The video follows Eminem and Joyner Lucas walking through the streets while delivering their lines. As they do so, identical men with red eyes begin to follow them.
When they discover that the men are imitating them, they begin to do a series of goofy dances. The song is one among many on the album Kamikaze where he complains about the state of hip-hop.
“Nothin’ is feeling like anyone has any fuckin’ ability to even stick to a subject, it’s killin’ me,” Eminem raps. Later he complains, “half of these rappers have brain damage/ All the lean rappin’, face tats, syruped out like tree sap.”
