The short film, directed by Oscar winner Spike Lee, is titled Words Matter. Words Matter, which was released on Tuesday, 26 February, was shot in the desert of Los Angeles.
32-year-old Jordan described working with Lee on the new short film as an inspirational experience.
“Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,“ he says. Adding: Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.”
On his part, Lee, 61, says:
