The brand announced on the 8th of February that their partnership with the Grammy-nominated rapper has been extended. Pusha has been with Adidas since 2012.
According to TMZ, “the extension is worth a multi-year deal with the sportswear company which is worth millions of dollars.”
Pusha T will be working with Adidas to develop product, content, activations and more, continuing his contributions to the brand’s EQT footwear line. According to Adidas, Pusha has creative freedom to make each shoe synonymous with his music and incorporate the street experiences he raps about.
