Insecure star, Issa Rae launches her music label, Raedio

She has announced a new partnership deal with Atlantic Records that allows her to launch her own record label, Raedio.

Along with the new partnership, Raedio launched music from their first signing, Haitian-American singer, TeaMarrr, Variety is reporting. The song, titled ‘Kinda Love’ was launched along with a music video featuring a cameo from Issa Rae herself.

“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Issa Rae said in a press release. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”

The announcement was made on Friday, and Raedio hopes to be what’s described as an “audio everywhere company,” with its talent and their music placed in platforms likes film and television shows, ads, podcasts and more.

Atlantic Chairman & COO Julie Greenwald added, “Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another. She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration, and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture, and TeaMarrr is the perfect artist to launch with.”

Watch the video for TeaMarrr’s Kinda Love below.