She joins other fashion and beauty personalities such as Betty Irabor, Powede Awujo, Michelle Dede, Sharon Ooja, Dodos Uvieghara, Ezinne Alfa, Tomike Adeoyo, Shaffy Bello among others, in the My Shade My Power Campaign.
Speaking about this milestone, Idia says:
“Being welcomed into the Lancome family is a dream come true! I strongly identify with the brand’s ethos of individuality and excellence in all its endeavours. These are qualities that I consciously try to apply to projects I take on in my everyday life.
“During its over 78 years of success, Lancôme has become the # 1 brand in the luxury cosmetics market. I am proud to be associated with such a successful enterprise.”
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