A host of French-owned fashion labels spanning Christian Dior to Saint Laurent pledged on September 6, 2017 to ban ultra-thin models from their advertising and catwalk shows.
The announcement comes after a string of scandals over anorexia and mistreatment, the Telegraph reports.
LVMH – the luxury giant with the world’s biggest market capitalisation – and Kering will also stop hiring girls under 16-year-old to wear adult clothes at shoots or events. The pair, whose fashion labels include Givenchy, Yves Saint Laurent, Stella McCartney and Louis Vuitton, unveiled the rules in a charter “To ensure the well-being of models” ahead of New York Fashion Week, which opens on Thursday.
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It stipulates that they will ban their designers using size 32 models under the French system – size XXS or size zero in the US or four in Britain. From now on, they will only use women who are size 34 – a British size six – or over. Men must to be size 44, UK size 34, or over. The text also bans serving alcohol to models under 18 and stipulates they require a guardian or chaperone present at all times.
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