Ed partnered with Heinz to release the upcoming limited edition, Edchup.
In April, Ed Sheeran reached out to the brand on Instagram saying he had an idea to share with them. “Yo @heinz I have an idea for a TV ad if you wanna do one, if not I won’t be offended, I could never be mad at you,” he tweeted. “Have your people call my people. Lots of love, your biggest fan x.”
The message was obviously received, because Sheeran teased the collaboration on May 2 and now it is here.
Last month, he announced that an Ed Sheeran x Heinz collaboration was on the way. And now, it’s finally here: Edchup.
