Kanye West to reportedly expand his Yeezy brand by launching cosmetics and fragrances

Kanye West is taking his Yeezy brand to new heights and following in his wife and sister-in-law’s footsteps. 

E! News is reporting that Kanye West has filed a trademark to produce a new line of cosmetics and fragrances. This is his second foray into the cosmetics line of business, after his Donda Cosmetics, named for his mother, failed. 

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Among the list of items that Kanye is planning to produce are Cosmetics, facial makeup, concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils. 

That is not all as Kanye also trademarked skincare essentials like eye creams, facial cleansers, toners, facial exfoliants and scrubs, facial creams, facial moisturizers, and facial lotions.

Of course, Kanye has not made the announcement but it is expected that he will do so soon. Unlike his failed Donda Cosmetics, it is expected that this new venture will succeed. 

For one, he has his wife, Kim Kardashian to properly steer him through his new business venture. He also has a wealth of experience from managing his very successful Yeezy brand. 

Let us know in the comments section: will you buy cosmetics from Kanye?

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