Blue Ivy Carter is a cultural icon – Beyonce says in trademark dispute

For Beyonce, her elder daughter, Blue Ivy Carter, is a cultural icon.

According to multiple US news outlets, Beyonce made the claim in court documents pertaining to her wish to trademark her daughter’s name – Blue Ivy Carter. However, the trademark application was challenged by a small business called Blu Ivy specialising in boutique wedding event planning. The business owner, Wendy Morales, claims she was the first to use the name Blue Ivy.

Blue Ivy Carter - the girl whose name is at the center of the trademark application

But attorneys for Beyonce are asking the US Patent and Trademark Office to dismiss the challenge according to court documents obtained by The Blast. According to Beyonce’s defence team, Blue Ivy Carter is a “cultural icon”. She has been “described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’. Her life and activities are followed extensively by the media and the public,” the defence says.

They also points out that Beyonce’s trademark application is for Blue Ivy Carer and  NOT Blue Ivy.

They argued that Blue Ivy Carter can hardly be confused with Morales’ “small business” with its “handful of employees” and limited online presence.

The Opposition, which claims that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” the court documents add.

Blue Ivy Carter recently featured alongside Beyonce in Brown Skin Girl, a song that appeared in Beyonce’s curated album, Lion King: The Gift and which also features Wizkid and SAINt JHN.

She’s known to frequently appear with her parents at various prestigious events.


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