Her collection, SG x Puma Strong Girl, comprises of activewear, footwear, and accessories which draws inspiration from confident and strong women. Her collection is meant to inspire women to feel confident.
Selena Gomez’s close friends also joined her in the collaboration. “I would not be where I am today if it wasn’t for my girlfriends. Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl,” said the singer in a statement.
Selena Gomez is an ardent supporter of women’s rights and empowerment, and she infuses it into her music and lifestyle, so it’s no surprise that she made it the theme of her collection.
The Collection will be released on December 12th, 2018 and will be available on Puma.com.
See the campaign below:
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