Naomi Campbell is the face of NARS new beauty campaign

According to the beauty line, this is the 48-year-old’s third beauty campaign as she appeared in one in 1996 and another in 2004.

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Her 2019 campaign with the brand has been titled Radiance Repowered and focuses on radiant skin.

“Naomi is a living icon and brings such strong personality to the camera,” François Nars said in an announcement posted on Instagram.

“She and I are like family. I have known her since the very beginning of her career. From the start, I have admired her, her beauty, and her style.”

He also said his choice to use a black model for the campaign was deliberate.

“My choice to use models of color such as… Naomi Campbell… was a deliberate one. I feel that makeup is universal and should apply to everybody. I didn’t want to create a makeup line for one ethnic group. It had to be multi-ethnic. To me, beauty is beauty. It doesn’t matter what color the skin is.”