Kim Kardashian West wins $2.7m lawsuit against company proffiting off of her image

Kim Kardashian-West just scored a huge legal celebrity lawsuit win in the millions against a company she says uses her face, body and name to sell knockoff dresses.

Kim has been awarded $2.7 million in damages and another $60k in attorneys’ fees from Missguided USA. Kim had sued the company back in February for purportedly gaining off off her image without permission. And the company literally lived up to its name as it misguidedly failed to file a reply to the lawsuit.

In the ruling, the judge says: “Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”

According to TMZ, the court points out Missguided’s website has entire pages dedicated to selling knocked-off dresses inspired by Kim. The real offence is they’re using photos of Kim to make it seem to consumers she’s associated with the brand.

Kim basically won by forfeit. Missguided USA never responded to her lawsuit, so the court awarded Kim a default judgment.

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