Billboard says Cardi B and Reebok apparel collection is selling out fast and we take a look at five other top singers in the fashion business.
While this is the “Bodak Yellow” crooner’s first apparel collaboration with the fashion brand, the duo had previously launched a shoe collection. Now, their new joint products are selling out like crazy.
“I want to tell you guys that this whole Reebok thing – everybody be hitting me up, my family, my friends. I think the lavender and the black and red one are all gone,” the rapper said in a video. The success is even making her family ‘fight’ her because there aren’t enough products for them to buy.
However, you can still buy items from the Cardi B x Reebok collaboration via Reebok’s website. The rapper, whose real name is Belcalis Marlenis Almánzar, is not the first music star to go into fashion. Below, we look at five other female singers that have found their way into the fashion industry.
1. Rihanna – Savage X Fenty
The fashion brand bearing the singer’s last name, Fenty, is a lingerie line founded in 2018. Rihanna partners TechStyle Fashion Group in running the venture and it has become one of the most successful brands since its launch.
Forbes reported that the Savage X Fenty lingerie brand was worth about $1 billion in February 2021.
2. Beyoncé – Ivy Park
Launched in 2016 through her management company Parkwood Entertainment, Beyoncé launched Ivy Park as an athleisure clothing line. It is named after her daughter Blue Ivy.
The brand caters to people who want to wear the same clothes that fit into athletic settings and in other settings, such as at the workplace, at school, or at other casual or social occasions.
Additionally, Ivy Park and Adidas have launched several clothing line collaborations together. Parade claimed that the brand was worth between $420 million to $500 million in Marc 2021.
3. Jennifer Lopez – J.Lo
J.Lo by Jennifer Lopez is an all-encompassing fashion brand that includes watches, accessories, bedding and perfume. The American singer and actress began the brand in 2001 and was seen as a success in the US and International markets in the early 2000s.
For example, People magazine said the company already sold $175 million worth of products in 2003.
J.Lo partnered with Giuseppe Zanotti on a shoe collection in 2017 and she released a footwear collection for American brand Designer Shoe Warehouse in 2019.
We could not find any trusted information on what the company is worth in 2021 but the singer herself is said to have an estimated net worth of $400 million.
4. Selena Gomez – Dream Out Loud
Back in 2013, TeenVogue announced that child star and award-winning singer Selena Gomez launched her clothing line, Dream Out Loud. At launch, the products hit Kmart stores and Kmart.com, but since then, not much has been heard about the brand.
In addition to the clothing line, Gomez also launched a makeup line, Rare Beauty, in 2021. There is also a collaboration with Puma under her belt.
5. Taylor Swift – Stella X Taylor
Ahead of releasing her “Lover” album in 2019, Taylor Swift and designer Stella McCartney launched a fashion collaboration named Stella X Taylor. Products they debuted include pastel tie-dye hoodies, baseball caps, totes, tops, and so much more, according to Elle.
The products were also aimed at being eco-friendly as they were made from sustainable organic cotton. Sadly, there is no detail on the money made from sales. This is likely because the brand was launched to promote the album and not as a business endeavour.
In the 80s, the modelling industry and acting industry were almost indistinguishable with several actors and actresses finding themselves in both industries most of the time. Recently, the two industries are finely defined and separate. Are we heading for an era where singers will be indistinguishable from fashion brand owners?