When twitter user Emeka Obia tweeted a largely rhetorical question concerning a certain popular product, that is St Lois sugar, Nigerians were there to provide an insight. The answers ranged from the obvious to the ridiculous, with most respondents relating the phenomenon to brand loyalty and resistance to change on part of consumers. Some, however, do believe that the quality of the product has declined over time. Have fun as you scroll down.
Since i was born, this product has never changed size, package and design. It doesn’t advertise.
What kind of business arrogance is this? pic.twitter.com/Pyw1seH9QX
— Emeka Obia (@Emeka_talks) August 24, 2017
That’s not a product, that’s a Nigerian citizen.
— thatBLOKEheirBEEB (@Heirbeeb) August 25, 2017
1. The world is getting more hooked on sugar so no need to bother much just keep producing and selling
2. It has actually reduced quality.
— Hyke ? (@ekesunvictor) August 25, 2017
Tbh if they repackage it, my mother won’t buy it, she will tell you the original one is blue, she is very conservative
— Christabelle? (@omoxwunmi) August 25, 2017
So true. Changing the packaging will only lead to accusations of china made
— Unnamed2018 (@Unnamed2018) August 26, 2017
Funny enuf I’ve never bothered to check out who the manufacturer is ? this is business on auto pilot.
— Temitayo Odugbesan (@bigtt76) August 25, 2017
It’s the lion of the tribe of sugars! ???
— Salifu Ayomide (@HrmAyomide) August 25, 2017
— #NoToTyranny (@AlimEsther) August 26, 2017
Just like its Brother…. Garri, no get advert.
— Seun Sowole (@Superman_S) August 25, 2017
Well, it’s a plain representation of the Nigerian culture, this product would loose its authenticity once the branding changes.
— Queen_bibi (@_Queen_bibi_) August 25, 2017
However, this is not the first time that the issue is being raised in social media as shown by this 2016 tweet by user @OluwaLatter.
Created an Ad for St Louis Sugar.
Since, well they don’t advertise. pic.twitter.com/NKjLK5ciwU
— Ó. (@OluwaLatte) November 21, 2016