Nigeria’s superstar Afropop singer Yemi Alade is now a member of the Universal Music Group Africa (UMG).
Definitely a big announcement, which the Mama Africa singer has prepped fans up for after recent appearances on Paris radio stations to promote her latest album, Woman of Steel.
The signing agreement comes after UMG, through Universal Music France, signs a global licensing agreement with Yemi Alade’s label, Effyzzie Music Group.
Under the multi-year agreement, UMG will serve as the exclusive worldwide record music partner for Yemi Alade and her record label Effyzzie Music Group, and UMF will serve as the international roll-out partner for the project.
Following the signing of the agreement in Paris on Monday 9th September 2019, the parties took to social media to announce the milestone.
In a statement released on Instagram, UMA says Yemi ALade has chosen to trust “Universal Music group to help her step up in her already prolific and prolific career.”
According to Moussa Soumbounou, MD of Universal Music Africa, “Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety. We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”
On the other hand, Olivier Nusse, Chairman and CEO of Universal Music France, says his organisation supports the partnership with humility and “even more ambition.”
His words: “It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support his project, with the help of the other subsidiaries. Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”
Meanwhile, Taiye Aliyu, CEO and founder of Effyzzie Music Group, says:
“We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa.”
Yemi Alade gained prominence after winning the Peak Talent Show in 2009 and is best known for her hit single Johnny, the song remains the most viewed song on YouTube by a female artist in Africa. She is also the first female entertainer in Africa to have over a million subscribers on Youtube.
Yemi Alade also very recently released her fourth studio album, Woman of Steel, which is currently promoting.