The tattoo was part of a promotional stunt for her new song, Harry, which was inspired by the One Direction singer.
In a video titled How I rocked the entire world for $300, the 25-year-old revealed her entire ruse.
“What would the rock legends that inspired me have done in 2019?” she had mused and then came up with the idea for the tattoo.
“To pull this off, we needed a celebrity tattoo artist to make it look real… He traced Harry‘s 2017 Rolling Stone cover, applied it to my face, and then a special FX makeup artist did her thing.”
“BTW. We know it looked ridiculous. That was the point,” Kelsy adds.
“The tattoo was not real,” Kelsy says at the end of the video. “I love that Harry has introduced rock to a new generation of fans. Plus he’s nice to look at… This has always been about Rock & Roll.
“Harry is an anthem for the fans. The tattoo is gone. All that’s left is the music. Which is what my rockstar team and I had planned all along.”
Smart move, Kelsy.