The singer and actress signed the deal for the venture last year’s April with the Kendo division of Moët Hennesy Louis Vuitton (LVMH) to do a complete makeup line, and now that dream is a reality. At the time of the announcement, the deal was estimated to worth as much as $10 million dollars.
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At the launch event, Rihanna discussed the need for diversity in the collection: “There are so many different shades… you want people to appreciate the product and not feel like ‘Oh that’s cute but it only looks good on her.”
The line is said to targets women of all skin tones, championing that “women everywhere would be included” in the brand. The includes 40 different hues of foundation and more than 20 correcting “match stix” concealers.
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In terms of quality, Vogue has hailed Fenty for its “finely-milled and velvety” powders and “ultra-blendable” liquid formulas, which offer ample coverage. The golden Trophy Wife highlighter – as featured on Ri Ri’s Instagram account – is set to be the best-seller, giving customers Kardashian-worthy cheekbones, the Independent speculates.
THE FAMILY. Get it at https://t.co/Gr3OPNCAO4 at Midnight tonight! @fentybeauty pic.twitter.com/Dy2Qdch7nD
— Rihanna (@rihanna) September 7, 2017
The new generation of beauty. @fentybeauty pic.twitter.com/mmu5Oed5Nq
— Rihanna (@rihanna) September 7, 2017
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