Apple, on Tuesday, introduced three new editions of the iPhone – the iPhone 11, 11 Pro and 11 Pro Max – replacing the current XR, XS and XS Max.
The tech giant announced the new iPhone 11 and iPhone Pro during an event at its headquarters in Cupertino, California.
Additionally, Apple updated the Apple Watch with a fifth edition that includes “always-on” display. It also offered discount pricing and debuted details on the new Apple TV+ subscription service, in a move some industry watchers say is targeted at capturing Netflix subscribers. However, the service has way fewer shows, touting just nine in a release Tuesday, including The Morning Show with Jennifer Aniston and Reese Witherspoon. The service will launch on 1st November 2019.
The new phones will start at $699, $999 and $1,099 and be available beginning 20 September 2019.
The Pro editions will sport a redesigned camera with a third camera lens, similar to recent models from Samsung. The extra lens will be an extreme wide-angle, offering the ability to get more people into group shots.
At a media event in Cupertino, California, Apple execs said the new iPhones would be more powerful and have longer-lasting battery life.
With the new phones, Apple has lowered the prices by $100 of the older iPhone 8 and 8 Plus models to $449 and $549 and discontinued the current XS and XS Max models. Those phones should be available at close-out prices.
A new iPad, the seventh-generation model, will be available at the end of the month, with a higher-resolution 10.2-inch screen.
The new phones come at a time when Apple’s iPhones sales have fallen because of consumer pushback at the rising prices of the phone and issues in China. CFRA Research says iPhone sales will be down 15% in 2019.
Apple has historically sold over 200 million iPhones for the past several years, but analyst Daniel Ives from Wedbush Securities says Apple will ship 180 million of the new phones.
News source: USA Today
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