The company unveiled the new logo this week and users should have seen changes already.
“We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognisable, and is scalable across the 660 plus cities we serve,” a spokesperson said in an email statement.
The new design subtly draws a connection between the new font and curvy roadways in a brilliant way:
The new changes are already on users’ phones and Uber’s social media. The rest of the changes will be implemented over the next few months.
