5 reasons you should build a mobile app for your business

Companies can leverage the opportunities presented by this phenomenon for instance through the development of a mobile app for their businesses. This is because mobile apps are considered one of the most powerful tools a company can use to stay in touch with its customers and potentially attract new customers. This is one of the reasons WhatsApp Business can boast of five million businesses using it manage their customer base.

So if you have a spectrum mobile for your business, congratulations on being forward-thinking. Share your experience with us  in the Response box below

If you are undecided and wondering if a mobile app is worth the investment, consider these five benefits that can push your business to the next level should you invest in building a mobile app for your business.

1. Sales growth

If you intend to improve sales and turnover, you should build an app. Additionally, you can direct your customers to the app with certain incentives like getting vouchers and discounts off their orders. This will no doubt encourage your shoppers or customers to download and actually use the mobile app. It can be quite a significant increase depending on how large the audience is.

2. Audience building

You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as is the case of when using a website since the app is already installed on their device. Depending on the functionality, one can even use it with or without access to the Internet.

3. A valuable source of data

By utilising a mobile app, you can collect a lot of useful information for further analysis. For instance, you can learn which products your customers buy the most. As well as, how much time they spend on the app. Or even, which functions are the most used and which are the least popular?

4. Stand out from the competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. You should take the lead by offering a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

5. Improve customer engagement

No matter what you are selling, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. This feature will really help improve customer engagement.

A version of this article appeared on the Sun website.