The second-best start to a year for sales was influenced by important Mercedes Benz model changes in the high-volume Sport Utility Vehicle (SUV) and compact-car segments. In particular, the model change of the B-Class, CLA and GLE, each with a double-digit sales decrease, had a negative impact on total unit sales worldwide despite the ongoing high demand for the cars with the star.
Mercedes Benz Cla 2018
Mercedes Benz expects the model changes to affect deliveries in the first quarter. With a high degree of probability, the full year will be affected also by exogenous challenges and geopolitical risks.
At the same time, Mercedes-Benz Cars assumes that the model offensive will lead to sales growth in the second half of the year. The company with the three-pointed star, therefore, expects to slightly increase its worldwide unit sales overall and to achieve another record in 2019.
Last month, Mercedes-Benz defended its market leadership in the premium segment in markets including Germany, the United Kingdom, France, Switzerland, Portugal, Denmark, Finland, Czech Republic, South Korea, the United States, Canada and Brazil.
(The Nation)
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