Tennis star (and new mom) Serena Williams and Beyoncé’s former Destiny’s Child bandmates Michelle Williams and Kelly Rowland also participated in the tribute, as did Beyoncé’s daughter Blue Ivy Carter, mom Tina Knowles Lawson, husband JAY-Z’s mom, Gloria Carter, and his grandmother, Hattie White.
In the striking black and white photo collection, each woman is sporting a look similar to Beyoncé’s in her “Formation” video.
Wearing black dresses, ornate necklaces and braided pigtails, the women are pictured bowing their heads beneath wide-brimmed black hats, shielding their eyes as Beyoncé did in the video from her visual album “Lemonade“.
But the project is more than just an homage to Beyoncé. Another message urges fans to donate to relief efforts for people affected by Hurricane Harvey in the singer’s hometown of Houston.
The message, which uses the hashtag #BEYGOODHOUSTON, includes a link to a separate page where supporters can donate to two non-profit organizations in Houston, Bread of Life and the Greater Houston Community Foundation.
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