#Inspiring! Young entrepreneur explains her motive for success “I want to take kids off the street”

She’s self-employed and she is using the social media to showcase her business to the world

 

Her name is Ify and the writer doesn’t even know her last name but I came across her post on Instagram explaining her efforts to build a business for herself. The first thing that sprang to my mind was a quote by John Quincy Adams, “Success usually comes to those who are too busy to be looking for it.”

 

Certainly going by the account given by Ify, she has been a very busy young lady, trying to build a business.

 

 

She began her story with a throwback picture of her youth corp membership days at Nasarawa State. From her description, the situation at the place of her primary assignment wasn’t exactly luscious. “I lived in a mud house with no form of electricity, slept on Mat called mattresses and barely had a (mobile telephone) network to call my loved ones. I was the only female who didn’t redeploy,’ she wrote.

 

 

 

Ify explained that while her primary assignment was in a school where she taught, doing vacation time, will travel to the state capital town of Lafia, squatted with some friends and engaged in a small trading business. “I started with 3,000 naira for capital that got me 4 perfumes. I sold the first one for 3,000Naira that I got for 1100 Naira to a banker and he paid cash.”

 

She also invoked her faith and belief to aid her tiny enterprise. ” I gave all my sales plus capital as an offering (7,000naira). 2days later,?A Facebook friend gave me 100dollars(Never met him before even till date) and in less than a week, I was 20,000Naira richer.”

 

She revealed that she was mocked and derided by friends and even got reported to her family. “My friends mocked me and said I was a shame to them for hawking perfumes and went as far as reporting me to my elder brother, unknown to her, I told him already.”

 

 

Four years after completing her mandatory national service, Ify has not relented on the vision she mapped for herself. She’s self-employed and uses Instagram as a means for advertising her goods, namely female fine jewellery. She frequently posts pictures of her goods for sale with a simple notice asking would-be customers to send her a private message or to contact her via Whatsapp to place orders.

 

While the use of social media to advertise goods and services are known to be largely effective, experience has shown that it has limitation on the potential to reach a wider audience under some circumstances.  For instance, unless a user spends money on adverts, Instagram and other social media can only serve your  posts to a small fraction of yiur followers. This situation severely limits the reach for those people, such as Ify, who neither have much (or any) budget for ad placements nor have large followership.  Presently Ify’s Instagram account @favoredify has less than three hundred followers, a situation that that can severely limit the reach of her posts unless she pays for ad placements.

 

 

No wonder then that the young entrepreneur revealed in her post some frustrations at events. “Yesterday, I felt like giving up.?, she said, “And then I read a post from (a blog) and was inspired.I can’t give up! I never did. Never!”

 

 

And such a determination is something to be emulated. More so as Ify revealed in her post that her driving force is to be in a position to empower low advantaged kids. “My drive to success are kids born in unfavourable condition”,  she said. “I want to be so successful to empower kids, take them from the street #Ambassador“, she added. What noble ambition !

 

Final thoughts

I am totally awed by this young lady’s determination. Certainly, #SUCCESS is on her way to meet her. I forsee Ify sharing this same story on the world stage to inspire the generations. Such determination surely deserves to be celebrated and Ify deserves every encouragement and support she can get to assist her in realising her dreams.

Read her full post here.

Disclaimer. This is not a paid post. Sidomex Universal and its affiliate Sidomex Entertainment cares about local business and empowering young people.

 

 

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