French fashion giants ban super-skinny models from catwalks and adverts


A host of French-owned fashion labels spanning Christian Dior to Saint Laurent pledged on September 6, 2017 to ban ultra-thin models from their advertising and catwalk shows.

 

The announcement comes after a string of scandals over anorexia and mistreatment, the Telegraph reports.

LVMH – the luxury giant with the world’s biggest market capitalisation – and Kering will also stop hiring girls under 16-year-old to wear adult clothes at shoots or events. The pair, whose fashion labels include Givenchy, Yves Saint Laurent, Stella McCartney and Louis Vuitton, unveiled the rules in a charter “To ensure the well-being of models” ahead of New York Fashion Week, which opens on Thursday.

 

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It stipulates that they will ban their designers using size 32 models under the French system – size XXS or size zero in the US or four in Britain. From now on, they will only use women who are size 34 – a British size six – or over. Men must to be size 44, UK size 34, or over. The text also bans serving alcohol to models under 18 and stipulates they require a guardian or chaperone present at all times.

 

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Models present creations by Belgian designer Raf Simons as part of his Spring/Summer 2013 women’s ready-to-wear fashion show for French house Dior during Paris fashion week CREDIT: BENOIT TESSIER/REUTERS

 

In May, a French law hit the statutes books requiring models to present a doctor’s certificate proving they are healthy to work according to a range of criteria, including body mass index but also age, gender and body shape. Fashion agencies face fines of up to €75,000 or imprisonment of up to six months if they breach the law. French law says the medical certificate can go back two years, the LVMH and Kering charter requires the document to be no older than six months.

“Respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a group,” the company’s billionaire chairman Francois-Henri Pinault said in a statement.

We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide,” he added.

 

For more on this story visit the Telegraph website

 

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