If you needed one more reminder not to believe everything you see on TikTok, look no further than the viral posts claiming Matt Sturniolo, one-third of the popular Sturniolo triplets, died in 2021. According to these posts, Matthew was supposedly poisoned by his own brother Nicholas, who was allegedly serving time in prison for the crime.
However, in 2024, Matthew Sturniolo is very much alive and well, continuing to post content to his millions of fans. Wondering how this bizarre rumor started and why it continues to circulate? Here’s everything you need to know about Matt Sturniolo, the infamous rumor, and his journey as an influencer.
Who is Matt Sturniolo?
Matt Sturniolo was born on August 1, 2003, in Somerville, Massachusetts. Alongside his two brothers, Nicholas and Christopher, Matt grew up in a family of four boys. The Sturniolo triplets share an extremely close bond, which has contributed to their success as social media influencers.
In 2020, the brothers began their journey as content creators on YouTube, where they quickly amassed a following. Soon after, Matt launched his personal TikTok account and gained millions of fans for his relatable, humorous content. Today, Matt has more than 6 million followers on TikTok, and over 3 million followers on Instagram, and continues to grow his brand with his brothers.
Matt Sturniolo Rise to Fame
Matt Sturniolo’s rise to fame began in mid-2020 when the triplets uploaded their first YouTube video. Their content, which ranges from lighthearted challenges and vlogs to pranks and lip-syncs, quickly resonated with a wide audience, especially younger viewers.
What makes Matt and his brothers stand out is their authenticity and relatability. As the triplets showcased their unique sibling dynamics, their audience grew. The Sturniolo triplets soon became internet sensations, and by 2024, their YouTube channel boasted over 6 million subscribers.
Matt Sturniolo Family
The Sturniolo brothers—Matt, Nick, and Chris—are all triplets and have been making waves in the influencer world since 2020. They’re known for their comedic content, which often highlights their sibling bond. The brothers’ chemistry, humor, and family-oriented vibe are major reasons why they’ve resonated with so many fans, particularly Gen Z.
Given their tight-knit relationship, the rumor that Nicholas would harm Matt was baffling to their dedicated followers. Those who followed the brothers knew the idea of any serious conflict between them was entirely implausible. The Sturniolo triplets are supported by their loving parents, MaryLou and Jimmy Sturniolo. The triplets have often referenced their parents in their content, sharing humorous and heartwarming stories about their family life.
In addition to his two brothers, Nicholas and Christopher, Matt also has an older half-brother named Justin Carey. Although Justin isn’t as involved in the public eye, the Sturniolos occasionally mention him in interviews and social media posts, showing that their family is an integral part of their lives.
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What Happened to Matt Sturniolo?
The rumor about Matt’s death began in 2021, sparked by a prank video shared by the Sturniolo triplets. In the video, Matt appeared to eat poisoned food and then fell over, pretending to die. This “poison prank” was intended as a joke, but it quickly took on a life of its own. Some viewers believed the prank was real, and rumors spread that Nicholas had poisoned Matt, leading to his death.
As with many viral rumors, things escalated quickly. TikTok users began sharing dramatic edits, comments, and posts, falsely claiming that Nicholas was imprisoned for killing Matt. What started as a harmless prank was now a full-fledged death hoax, and the rumor spread far beyond the brothers’ core fanbase.
The viral nature of platforms like TikTok and Twitter meant that once the rumor gained momentum, it became difficult to control. Despite the brothers continuing to post regularly, the story took on a life of its own. Many users, especially those unfamiliar with the prank, were convinced that Matt had truly died.
To make matters worse, additional fake posts appeared, suggesting that Nicholas had been sentenced to prison. These posts, combined with sensationalized video edits, only added fuel to the fire. By 2024, even though Matt had long since debunked the rumor by simply staying active on social media, the hoax remained alive in certain corners of the internet.
Chris Sturniolo’s Death Hoax
Interestingly, Matt wasn’t the only Sturniolo brother to face a death hoax. Chris Sturniolo was also rumored to have died in a car accident in another viral post. This false story even included fabricated news headlines, which made the fake reports seem more legitimate. Thankfully, just like the rumors about Matt, these claims about Chris were entirely baseless.
Once again, the brothers handled the situation gracefully, continuing to post content together without directly addressing the rumors. Over time, their consistent social media presence helped debunk the misinformation, and fans rallied behind the triplets.
Sadly, death hoaxes are a common occurrence for many influencers and celebrities. Once someone reaches a certain level of fame, it seems inevitable that rumors about their death will circulate. The Sturniolo brothers aren’t the first to face such rumors, and they likely won’t be the last.
Matt Sturniolo Career
The Sturniolo Triplets’ YouTube channel has been one of their primary platforms for building their brand. Since launching in July 2020, their channel has gained over 6 million subscribers. Fans love the triplets for their fun challenges, pranks, and day-in-the-life videos, which offer an inside look into their sibling dynamic.
As of 2024, their YouTube channel remains highly active, with the brothers regularly uploading new content to entertain their fans. In addition to his success on YouTube, Matt Sturniolo has built an impressive following on TikTok. He launched his account shortly after his YouTube debut, and today, he has over 6 million followers. Matt’s content on TikTok is typically lighthearted and fun, ranging from relatable skits to viral challenges.
One of his most popular TikTok videos is a humorous take on his parents using their phones at the dinner table, which amassed over 4 million views. His ability to tap into everyday scenarios that many people experience has endeared him to his audience.
As Matt’s online presence grew, so did his opportunities for brand partnerships. He is currently represented by Z Star Digital, a management agency that connects influencers with brands. Additionally, Matt’s public relations are handled by LynkPR, further solidifying his position in the influencer space.
Conclusion
Despite the wild rumors that have circulated online, Matt Sturniolo is alive, well, and thriving as a content creator. His rise to fame, alongside his brothers Nicholas and Christopher, has been nothing short of incredible. The death hoax surrounding him serves as a reminder that social media can amplify misinformation.
As Matt and his brothers continue to create content and grow their brand, their millions of fans can rest assured that the Sturniolo triplets are here to stay. Whether on YouTube, TikTok, or Instagram, they’ll keep delivering the fun, relatable, and authentic content their audience loves.
