Kim Kardashian appears on the cover page of Business of Fashion’s latest issue

Inside the issue, Kim Kardashian who is a reality-star-turned-mega-influencer talks with Imran Amed about her work ethic, being in a relationship, being a mother of three, Keeping Up with The Kardashians, and the never-ending content creation that fuels the Kardashian juggernaut.

With more than 200 million followers on social media, Kardashian has transformed herself from a reality TV star into one of the most famous women in the world, and easily the world’s most recognizable digital influencer. Also, according to BoF, market reports that Kim’s company sells an estimated 350,000 units per product launch, which could result in an estimated turnover of more than $100 million in revenue in its first year.

Speaking about how she started her realty show, Kim Kardashian says: “At one point I was in my early 20s and I was like, ‘I’ve got to figure something out.’ And then I saw that Jennifer Lopez did this movie and she was 28 years old. And I was like, ‘OK, I have a few more years,’ not knowing that at the time she had to work forever to get there — but I felt a sense of relief, like, ‘OK, I have a little bit of time.'”

Taking us back to her teenage days, She further adds that: “When I was really young I always loved [MTV’s] ‘The Real World’. And I would say to my best friend’s dad who was a manager, ‘You should be my manager! and when we’re 18 I’m going to send a tape into ‘The Real World’ because I have to be on a reality show.’ Like that’s it! It clicked. This is what I want to do. And then the producers that produced ‘The Real World’ produced my show, so it kind of all came full circle.”

Kim’s show, Keeping up with the Kardashians (KUWK), which is one giant phenomenon is now in its eleventh year and it features her immediate family which comprises of her mother, Kris Jenner, her ex-stepfather Caitlyn Jenner (formerly Bruce), her sisters, Khloé and Kourtney, her brother, Rob and her half-sisters Kendall and Kylie Jenner.