Jay Z launches his own Cannabis line, Monogram

Rapper and entrepreneur, Jay Z has now joined a host of other rappers and started his own cannabis company. 

The company, called Monogram, is his first marijuana line and will be released by Caliva, the California weed company that he joined as chief brand strategist last year.

He joins other rappers in the industry including Snoop Dogg, 2 Chainz, and Wiz Khalifa, who all have their own cannabis companies.

According to a recent press release, Monogram seeks to “redefine what cannabis means to consumers today” through “careful strain selection, meticulous cultivation practices and uncompromising quality.”

To promote his new brand, Monogram, Jay-Z compiled a new Tidal playlist titled ‘Monogram: Sounds From The Grow Room,’ which includes songs like Fela Kuti’s ‘Expensive S--t’ and Peter Tosh’s ‘Legalize It.’

Listen to the playlist below:

https://tidal.com/browse/playlist/c3078c42-abec-488e-9513-7a41214af098

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